K-pop star Cha Eun-woo has been unveiled as the newest global ambassador for Korean beauty brand Abib, making his debut in the label's PDRN collagen campaign.

A spokesperson for the brand commented 'Cha Eun-woo embodies global appeal with his striking visuals and international recognition... His refined yet understated charm aligns perfectly with Abib's brand identity, making him the ideal representative on the world stage'.